Shehnaz Tehseen

2 ta ish

Sunway University

1. Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

   Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey

   MaqolaOAOchiq kirish20182 iqtibos

   ABIABI:AkademIndex/2026.other.227930

2. The intangible values of live streaming and their effect on audience engagement

   Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

   MaqolaDigital Marketing and Social MediaJournal of Marketing Analytics20230 iqtibos

   ABIABI:AkademIndex/2023.article.000452