Raouf Ahmad Rather

5 ta ish

Central University of Kashmir

1. Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

   Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting +4

   Maqola20224 iqtibos

   ABIABI:AkademIndex/2026.other.076617

2. Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context

   S. Mostafa Rasoolimanesh, Siamak Seyfi, Raouf Ahmad Rather +1

   Maqola20213 iqtibos

   ABIABI:AkademIndex/2026.other.322486

3. Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach

   Amir Zaib Abbasi, Rodoula H. Tsiotsou, Khalil Hussain +2

   Maqola20222 iqtibos

   ABIABI:AkademIndex/2026.other.088586

4. Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

   Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey

   MaqolaOAOchiq kirish20182 iqtibos

   ABIABI:AkademIndex/2026.other.227930

5. Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions

   Zohra Ghali, Raouf Ahmad Rather, Imran Khan

   Maqola20232 iqtibos

   ABIABI:AkademIndex/2026.other.314241