Khalil Hussain

2 ta ish

Sunway University

1. Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

   Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting +4

   Maqola20224 iqtibos

   ABIABI:AkademIndex/2026.other.076617

2. Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach

   Amir Zaib Abbasi, Rodoula H. Tsiotsou, Khalil Hussain +2

   Maqola20222 iqtibos

   ABIABI:AkademIndex/2026.other.088586