Amir Zaib Abbasi

5 ta ish

King Fahd University of Petroleum and Minerals

1. Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

   Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting +4

   Maqola20224 iqtibos

   ABIABI:AkademIndex/2026.other.076617

2. Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach

   Amir Zaib Abbasi, Rodoula H. Tsiotsou, Khalil Hussain +2

   Maqola20222 iqtibos

   ABIABI:AkademIndex/2026.other.088586

3. Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use

   Oussama Saoula, Amjad Shamim, Norazah Mohd Sukı +4

   Maqola20232 iqtibos

   ABIABI:AkademIndex/2026.other.281470

4. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   BobDigital Marketing and Social MediaTourism, hospitality & event management20241 iqtibos

   ABIABI:AkademIndex/2024.chapter.000106

5. Market mavenism, tourists’ co-creation experience, loyalty, vaxication intention: mediating role of travel incentives in the post-COVID-19 environment

   Alhamzah F. Abbas, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   MaqolaDigital Marketing and Social MediaConsumer Behavior in Tourism and Hospitality20230 iqtibos

   ABIABI:AkademIndex/2023.article.000580