Abhishek Dwivedi

2 ta ish

Charles Sturt University

1. Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

   Abhishek Dwivedi, Tahmid Nayeem, Feisal Murshed

   Maqola20183 iqtibos

   ABIABI:AkademIndex/2026.other.190478

2. A higher-order model of consumer brand engagement and its impact on loyalty intentions

   Abhishek Dwivedi

   Maqola20153 iqtibos

   ABIABI:AkademIndex/2026.other.440735