Feisal Murshed

1 ta ish

Kutztown University

1. Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

   Abhishek Dwivedi, Tahmid Nayeem, Feisal Murshed

   Maqola20183 iqtibos

   ABIABI:AkademIndex/2026.other.190478