Han Xi Chong

2 ta ish

Universiti Putra Malaysia

1. Antecedents and consequences of self-congruity: replication and extension

   Eugene Cheng‐Xi Aw, Leisa Reinecke Flynn, Han Xi Chong

   Maqola20193 iqtibos

   ABIABI:AkademIndex/2026.other.004496

2. Understanding non-private label consumers’ switching intention in emerging market

   Eugene Cheng‐Xi Aw, Han Xi Chong

   Maqola20192 iqtibos

   ABIABI:AkademIndex/2026.other.200349