Ahmed Abdullah

1 ta ish

University of South Wales

1. Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty

   Ahmad Samed Al‐Adwan, Husam Yaseen, Abeer F. Alkkhwaldi +3

   Maqola202515 iqtibos

   ABIABI:AkademIndex/2026.other.821252