Soumya Mukherjee

1 ta ish

Swami Vivekanand College of Pharmacy

1. Role of AI-integrated CRM in e-commerce success: examining mediating and moderating effects in select emerging Asian markets

   Mrinal Kanti Das, Soumya Mukherjee, Prabha Kiran +1

   MaqolaTechnology Adoption and User BehaviourJournal of Modelling in Management20260 iqtibos

   ABIABI:AkademIndex/2026.article.007878