Dian Rachman

1 ta ish

Indonesia University of Education

1. Psychographic segmentation of Generation Z consumers: Utilitarian and hedonic motivation across Shopee and TikTok Shop

   Dian Rachman, Ratih Hurriyati, Hilda Monoarfa +1

   MaqolaOAOchiq kirish20260 iqtibos

   ABIABI:AkademIndex/2026.article.055187