Anitha Nallasivam

2 ta ish

Department of MBA, Jain CMS Business School ,Bangalore , Karnataka

1. Influence of augmented reality on purchase intention

   Anitha Nallasivam, Prabha Kiran

   MaqolaConsumer Retail Behavior StudiesJournal of Management and Science20220 iqtibos

   ABIABI:AkademIndex/openalex/2022.article.010490

2. Effect of Social Network System (Peer Inputs) in Influencing the Consumer Conformity Behavior in Product Customization System

   Anitha Nallasivam, C. Selvaraj, K. S. Kalavathy +2

   BobConsumer Retail Behavior StudiesLecture notes in mechanical engineering20220 iqtibos

   ABIABI:AkademIndex/openalex/2022.chapter.000069