Chuen Khee Pek

3 ta ish

School of Management and Marketing, Faculty of Business and Law, Taylor’s University, Kuala Lumpur, Malaysia

1. Is face and information availability important in green purchasing among young consumers?

   Yanyan Zhang, Tat‐Huei Cham, Chuen Khee Pek +1

   MaqolaEnvironmental Sustainability in BusinessHumanities and Social Sciences Communications20244 iqtibos

   ABIABI:AkademIndex/openalex/2026.other.045871

2. Deep Dive into the Augmented Reality Customer Experience and Adoption Research: A Bibliometric Study

   Prio Utomo, Tat‐Huei Cham, Chuen Khee Pek +1

   BobAugmented Reality ApplicationsStudies in computational intelligence20233 iqtibos

   ABIABI:AkademIndex/openalex/2023.chapter.000037

3. Virtual reality in tourism: adoption scepticism and resistance

   Tat‐Huei Cham, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

   MaqolaVirtual Reality Applications and ImpactsTourism Review20232 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000078