Kian Yeik Koay

4 ta ish

Sunway University Department of Marketing Strategy and Innovation, , ,

1. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   MaqolaDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration20251 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.000990

2. How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study

   Mei Kei Leong, Kian Yeik Koay

   MaqolaEnvironmental Sustainability in BusinessActa Psychologica20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.001449

3. A moderated mediation model of perceived social sustainability on brand evangelism

   Mei Kei Leong, Kian Yeik Koay

   MaqolaEnvironmental Sustainability in BusinessJournal of Consumer Marketing20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.001836

4. Pushed from tradition, pulled by green: consumer switching to drone food delivery

   Xi Luo, Qiaoling Lin, Yingxia Li +3

   MaqolaSustainable Supply Chain ManagementAsia Pacific Journal of Marketing and Logistics20260 iqtibos

   ABIABI:AkademIndex/openalex/2026.article.011008