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Redouane Bakrim

3 ta ish

International University of Rabat Department of Marketing, Rabat Business School, , Rabat, ; Department of Marketing, EDC Paris Business School, Paris, France and IAE Paris-Sorbonne Business School, Paris, France

  1. The double-edged sword of phygital technologies: how phygital overload shapes museum experience and evaluation through visitor review insights

    Ouidade Sabri, Redouane Bakrim, Martin Yongho Hyun

    MaqolaMuseums and Cultural HeritageJournal of Services Marketing20260 iqtibos
    ABI

  2. Effects of competence support–frustration misfit in e-shopping cart systems on task engagement and payment behavior: evidence from Gabon

    Martin Yongho Hyun, Mebrahtu Leake Teklehaimanot, Xingting Ju +4

    MaqolaTechnology Adoption and User BehaviourJournal of Strategic Marketing20260 iqtibos
    ABI

  3. When transparency signals backfire: A reverse signaling framework for trust erosion in online hotel reviews

    Redouane Bakrim, Martin Yongho Hyun, Ouidade Sabri +2

    MaqolaAccess Control and TrustInternational Journal of Hospitality Management20260 iqtibos
    ABI