Qurat Ul Ain

1 ta ish

DCU Business School, Dublin City University, Ireland

1. Religious sensitivity in controversial advertising: A comparative study of consumer behavior in Pakistan and Hungary

   Qurat Ul Ain, Shahid Rasool, Muhammad Zeshan +1

   MaqolaHalal products and consumer behaviorJournal of Retailing and Consumer Services20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.002476