The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment
Rabab Ali AbumallohDepartment of Computer Science and Engineering, Qatar University, Doha, 2713, QatarMehrbakhsh NilashiUCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, 56000, Kuala Lumpur, MalaysiaKeng‐Boon OoiFaculty of Business, Design, and Arts, Swinburne University of Technology Sarawak Campus, Kuching, MalaysiaGarry Wei‐Han TanFaculty of Business, Design, and Arts, Swinburne University of Technology Sarawak Campus, Kuching, MalaysiaTat‐Huei ChamUCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, 56000, Kuala Lumpur, MalaysiaYogesh K. DwivediSymbiosis Institute of Business Management, Pune, Symbiosis International (Deemed University), Pune, IndiaLaurie HughesDigital Futures for Sustainable Business andSociety Research Group, School of Management, Swansea University, Bay Campus, Fabian Bay, Swansea, Wales, UK
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