Mehrbakhsh Nilashi

6 ta ish

UCSI University

1. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

   Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi +4

   MaqolaVirtual Reality Applications and ImpactsAnnals of Operations Research20234 iqtibos

   ABIABI:AkademIndex/2023.article.000041

2. Green Supply Chain Management practices and impact on firm performance: The moderating effect of collaborative capability

   Sarminah Samad, Mehrbakhsh Nilashi, Ahmed Almulihi +5

   Maqola20212 iqtibos

   ABIABI:AkademIndex/2026.other.029238

3. The impact of big data on firm performance in hotel industry

   Elaheh Yadegaridehkordi, Mehrbakhsh Nilashi, Liyana Shuib +4

   Maqola20192 iqtibos

   ABIABI:AkademIndex/2026.other.038270

4. Critical Data Challenges in Measuring the Performance of Sustainable Development Goals: Solutions and the Role of Big-Data Analytics

   Mehrbakhsh Nilashi, Ooi Keng Boon, Garry Wei‐Han Tan +2

   MaqolaOAOchiq kirish20232 iqtibos

   ABIABI:AkademIndex/2026.other.038380

5. Energy Consumption, Economic Growth, and CO2 Emissions in G20 Countries: Application of Adaptive Neuro-Fuzzy Inference System

   Abbas Mardani, Dalia Štreimikienė, Mehrbakhsh Nilashi +3

   MaqolaOAOchiq kirish20182 iqtibos

   ABIABI:AkademIndex/2026.other.040143

6. How Do Memorable Experiences Influence Wellness Tourist Satisfaction? Insights From User‐Generated Content and Machine Learning

   Li‐Juan Hu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham +1

   MaqolaOAOchiq kirishConsumer Behavior in Brand Consumption and IdentificationInternational Journal of Tourism Research20251 iqtibos

   ABIABI:AkademIndex/2025.article.001104