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121 ta ish

Ish: Counteracting the Impact of Online Fake News on Brands

  1. Statistical Power Analysis for the Behavioral Sciences

    Keith E. Muller, Jacob Cohen

    Maqola198920 iqtibos
    ABI

  2. Statistical power analyses using G*Power 3.1: Tests for correlation and regression analyses

    Franz Faul, Edgar Erdfelder, Axel Buchner +1

    MaqolaOchiq kirish200919 iqtibos
    ABI

  3. Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

    Claes Fornell, David F. Larcker

    Maqola198118 iqtibos
    ABI

  4. Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness

    Mei Peng Low, Tat‐Huei Cham, Jennifer Yee‐Shan Chang +1

    MaqolaOchiq kirish202118 iqtibos
    ABI

  5. I Am too old for this! Barriers contributing to the non-adoption of mobile payment

    Tat‐Huei Cham, Jun‐Hwa Cheah, Boon Liat Cheng +1

    Maqola20219 iqtibos
    ABI

  6. Multivariate data analysis : a global perspective

    Joseph F. Hair

    Kitob20108 iqtibos
    ABI

  7. Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐ and <scp>after‐service</scp> consumption perspective

    Tat‐Huei Cham, Yet‐Mee Lim, Μαριάννα Σιγάλα

    Maqola20218 iqtibos
    ABI

  8. An approach to environmental psychology

    Albert Mehrabian, James A. Russell

    Kitob19748 iqtibos
    ABI

  9. Research Methods for Business Students

    Maqola20007 iqtibos
    ABI

  10. The blockchain-based Halal traceability systems: a hype or reality?

    Jun-Jie Hew, Lai‐Wan Wong, Garry Wei‐Han Tan +2

    Maqola20206 iqtibos
    ABI

  11. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach

    Andrew F. Hayes

    Kitob20136 iqtibos
    ABI

  12. Brand image as the competitive edge for hospitals in medical tourism

    Tat‐Huei Cham, Boon Liat Cheng, Mei Peng Low +1

    Maqola20205 iqtibos
    ABI

  13. Empirical testing of a model of online store atmospherics and shopper responses

    Sevgin Eroğlu, Karen A. Machleit, Lenita Davis

    Maqola20034 iqtibos
    ABI

  14. Switching from cash to mobile payment: what's the hold-up?

    Xiu-Ming Loh, Voon‐Hsien Lee, Garry Wei‐Han Tan +2

    Maqola20204 iqtibos
    ABI

  15. Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders

    Tat‐Huei Cham, Boon Liat Cheng, Caryn Kar Yan Ng

    Maqola20204 iqtibos
    ABI

  16. Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

    Chen Lou, Shupei Yuan

    Maqola20184 iqtibos
    ABI

  17. Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research

    Naresh K. Malhotra, Sung S. Kim, Ashutosh Patil

    Maqola20063 iqtibos
    ABI

  18. Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage

    Imène Ben Yahia, Nasser Al-Neama, Laoucine Kerbache

    Maqola20173 iqtibos
    ABI

  19. Sarlavhasiz

    Boshqa3 iqtibos
    ABI

  20. Sarlavhasiz

    Boshqa3 iqtibos
    ABI

  21. The science of fake news

    David Lazer, Matthew Baum, Yochai Roberts Benkler +13

    MaqolaOchiq kirish20182 iqtibos
    ABI

  22. Does the medium matter? A meta-analysis on using social media vs. traditional media in crisis communication

    Jie Xu

    Maqola20202 iqtibos
    ABI

  23. Perceived social media marketing activities and consumer-based brand equity

    Kian Yeik Koay, Derek Lai Teik Ong, Kim Leng Khoo +1

    Maqola20202 iqtibos
    ABI

  24. The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food

    Krittinee Nuttavuthisit, John Thøgersen

    Maqola20152 iqtibos
    ABI

  25. Principles of marketing management

    Richard P. Bagozzi

    Kitob19862 iqtibos
    ABI