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Ish: Assessing the Effectiveness of Digital Marketing in Enhancing Tourist Experiences and Satisfaction: A Study of Thailand’s Tourism Services
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Jörg Henseler, Christian M. Ringle, Marko Sarstedt
MaqolaOchiq kirish201490 iqtibosABIPartial Least Squares Structural Equation Modeling (PLS-SEM) Using R
Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle +3
KitobOchiq kirish202124 iqtibosABISERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality
A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml
MaqolaOchiq kirish19886 iqtibosABISmart technologies for personalized experiences: a case study in the hospitality domain
Barbara Neuhofer, Dimitrios Buhalis, Adele Ladkin
MaqolaOchiq kirish20154 iqtibosABICustomer Loyalty: Toward an Integrated Conceptual Framework
Anthony Steven Dick, Kunal Basu
Maqola19943 iqtibosABIDestination service quality, affective image and revisit intention: The moderating role of past experience
Cevat Tosun, Bekir Bora Dedeoğlu, Alan Fyall
MaqolaOchiq kirish20152 iqtibosABIExploring Digital Marketing Strategies during the New Normal Era in Enhancing the Use of Digital Payment
Gede Sri Darma, I Putu Teddy Noviana
MaqolaOchiq kirish20202 iqtibosABITourist behaviour: The role of digital marketing and social media
Barış Armutçu, Ahmet Tan, Mary Amponsah +2
MaqolaOchiq kirish20232 iqtibosABI