Cognitive and affective appraisal of online impulse buying: a multi-mediation approach
R. S. ChatterjeeFaculty of Business and Management, UCSI University, Kuala Lumpur, MalaysiaIrfan HameedFaculty of Business and Management, UCSI University, Kuala Lumpur, MalaysiaTat‐Huei ChamUCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia
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