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Analysis of the Most Common Mass Communication Tools of Marketing Communication Respecting the Criteria of Sustainability Within Tourism Industry

Odil RadjabovUniversidad Politecnica Valencia, Camino de Vera, S/N, 46022, Valencia, SpainKatarína GubíniováDepartment of Marketing and Commerce, Faculty of Management, Comenius University Bratislava, Bratislava, SlovakiaLucia VilčekováDepartment of Marketing and Commerce, Faculty of Management, Comenius University Bratislava, Odbojárov 10, 820 05, Bratislava, SlovakiaKatarína RemiašDepartment of Marketing and Commerce, Faculty of Management, Comenius University Bratislava, Odbojárov 10, 820 05, Bratislava, Slovakia

Studies in systems, decision and controlbook series2025en

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Digital Marketing and Social Media Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification

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DOI: 10.1007/978-3-031-80935-4_14

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