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Ish: Exploring the Impact of <scp>AI</scp> ‐Driven Marketing Strategies on Customer Engagement and Loyalty in Pakistan's Online Shopping Sector
Digital transformation: A multidisciplinary reflection and research agenda
Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart +3
MaqolaOchiq kirish201926 iqtibosABIUnderstanding Customer Experience Throughout the Customer Journey
Katherine N. Lemon, Peter C. Verhoef
Maqola201612 iqtibosABI