Peter C. Verhoef

3 ta ish

University of Groningen

1. Digital transformation: A multidisciplinary reflection and research agenda

   Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart +3

   MaqolaOAOchiq kirish201926 iqtibos

   ABIABI:AkademIndex/2026.other.103246

2. Understanding Customer Experience Throughout the Customer Journey

   Katherine N. Lemon, Peter C. Verhoef

   Maqola201612 iqtibos

   ABIABI:AkademIndex/2026.other.344956

3. From Multi-Channel Retailing to Omni-Channel Retailing

   Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman

   Maqola20154 iqtibos

   ABIABI:AkademIndex/2026.other.296637