P.K. Kannan

5 ta ish

University of Maryland, College Park

1. Digital marketing: A framework, review and research agenda

   P.K. Kannan, H. Alice Li

   Sharh maqola20167 iqtibos

   ABIABI:AkademIndex/2026.other.344957

2. Marketing Analytics for Data-Rich Environments

   Michel Wedel, P.K. Kannan

   Maqola20164 iqtibos

   ABIABI:AkademIndex/2026.other.030629

3. From Multi-Channel Retailing to Omni-Channel Retailing

   Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman

   Maqola20154 iqtibos

   ABIABI:AkademIndex/2026.other.296637

4. Emerging technologies and analytics for a new era of value-centered marketing in healthcare

   Ritu Agarwal, Michelle Dugas, Guodong Gao +1

   Maqola20192 iqtibos

   ABIABI:AkademIndex/2026.other.030647

5. Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys

   Hyoryung Nam, P.K. Kannan

   Maqola20202 iqtibos

   ABIABI:AkademIndex/2026.other.030652