Emerging technologies and analytics for a new era of value-centered marketing in healthcare

Ritu AgarwalCenter for Health Information and Decision Systems, Department of Decision, Operations, and Information Technologies, Robert H. Smith School of Business, University of Maryland , College Park, MD, 20742, USAMichelle DugasUniversity of Maryland, College ParkGuodong GaoUniversity of Maryland, College ParkP.K. KannanDepartment of Marketing, Robert H. Smith School of Business, University of Maryland, College Park, MD, 20742, USA

2019en

Ochiq kirish: yoʻq

ABI

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Annotatsiya mavjud emas.

Identifikatorlar

DOI: 10.1007/s11747-019-00692-4

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