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Ish: Digital Value Orchestration and Tourism Value Co-Creation: The Role of Social-Digital Resonance
PLS-SEM or CB-SEM: updated guidelines on which method to use
Joe F. Hair, Lucy M. Matthews, Ryan Matthews +1
Maqola201719 iqtibosABIEvolving to a New Dominant Logic for Marketing
Stephen L. Vargo, Robert F. Lusch
Maqola200311 iqtibosABICommon Beliefs and Reality About PLS
Jörg Henseler, Theo K. Dijkstra, Marko Sarstedt +7
MaqolaOchiq kirish20144 iqtibosABIResident-tourist value co-creation: The role of residents' perceived tourism impacts and life satisfaction
Zhibin Lin, Ye Chen, Raffaele Filieri
MaqolaOchiq kirish20173 iqtibosABIDigital content marketing in business markets: Activities, consequences, and contingencies along the customer journey
Harri Terho, Joel Mero, Lotta Siutla +1
MaqolaOchiq kirish20223 iqtibosABIValue co-creation and customer loyalty
Francisco‐José Cossío‐Silva, María‐Ángeles Revilla‐Camacho, Manuela Vega‐Vázquez +1
Maqola20152 iqtibosABIValue co-creation in sustainable tourism: A service-dominant logic approach
Xavier Font, Rosa English, Alkmini Gkritzali +1
Maqola20202 iqtibosABIService-dominant logic: continuing the evolution
Stephen L. Vargo, Robert F. Lusch
Maqola20072 iqtibosABI