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9 ta ish

Ish: Digitalization and its impact on contemporary marketing strategies and practices

  1. Marketing analytics: The bridge between customer psychology and marketing decision‐making

    Rituparna Basu, Weng Marc Lim, Anil Kumar +1

    MaqolaOchiq kirishBig Data and Business IntelligencePsychology and Marketing20236 iqtibos
    ABI

  2. Is face and information availability important in green purchasing among young consumers?

    Yanyan Zhang, Tat‐Huei Cham, Chuen Khee Pek +1

    MaqolaOchiq kirishEnvironmental Sustainability in BusinessHumanities and Social Sciences Communications20244 iqtibos
    ABI

  3. Exploring customer experiences and sentiments in Chinese glamping realities: A machine learning approach

    Limin Zheng, Tat‐Huei Cham

    Maqola20251 iqtibos
    ABI

  4. Unveiling the Potential of Corporate Digital Responsibility (CDR)

    Sriparna Basu, Sonika Jha, Keng‐Boon Ooi +1

    MaqolaOpen Source Software InnovationsJournal of Computer Information Systems20240 iqtibos
    ABI

  5. Guest editorial: The dark side of FinTech: unintended consequences and ethical consideration of FinTech adoption

    Keng‐Boon Ooi, Tat‐Huei Cham, Garry Wei‐Han Tan +2

    Tahririyat maqolasiOchiq kirish20240 iqtibos
    ABI

  6. BREAKING THE VIRTUAL WALL: WHY BUSINESSES RESIST METAVERSE IN THE RETAIL INDUSTRY?

    Li Wan, Tat‐Huei Cham, Yanyan Zhang +2

    MaqolaOchiq kirishImpact of AI and Big Data on Business and SocietyInternational Journal of Business and Society20250 iqtibos
    ABI

  7. Going nuts? Attitudes of Japanese and Chinese consumers towards Vanuatu Canarium nuts

    Tat‐Huei Cham, Aaron Tham, Maria Raciti

    MaqolaOchiq kirishNuts composition and effectsCogent Food & Agriculture20250 iqtibos
    ABI

  8. Exploring the interplay of enjoyment and practicality’s dimensions: youths’ purchase intention in augmented reality shopping platforms

    Chee-Hua Chin, Tat‐Huei Cham, Jill Pei-Wah Ling +2

    Maqola20250 iqtibos
    ABI

  9. Future Trends and Research Directions in Green Manufacturing

    Prio Utomo, Tat‐Huei Cham, Ahsan Anwar +2

    BobEnergy Efficiency and Management20250 iqtibos
    ABI