Jill Pei-Wah Ling

3 ta ish

University of Technology Sarawak

1. Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

   Chee-Hua Chin, Winnie Poh Ming Wong, Tat‐Huei Cham +2

   MaqolaTechnology Adoption and User BehaviourYoung Consumers Insight and Ideas for Responsible Marketers20231 iqtibos

   ABIABI:AkademIndex/2023.article.000093

2. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   BobDigital Marketing and Social MediaStudies in computational intelligence20230 iqtibos

   ABIABI:AkademIndex/2023.chapter.000132

3. Exploring the interplay of enjoyment and practicality’s dimensions: youths’ purchase intention in augmented reality shopping platforms

   Chee-Hua Chin, Tat‐Huei Cham, Jill Pei-Wah Ling +2

   Maqola20250 iqtibos

   ABIABI:AkademIndex/2025.article.033758