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Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

Yogesh K. DwivediDepartment of Management, Symbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University), Pune, Maharashtra, IndiaNir KshetriBryan School of Business and Economics, University of North Carolina at Greensboro, USALaurie HughesDigital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, Bay Campus, Fabian Bay, Swansea, Wales, UKEmma SladeUniversity of Bristol Business School, University of Bristol, BS8 1SD, UKAnand JeyarajProfessor of Information Systems, Raj Soin College of Business, Wright State University, 3640 Colonel Glenn Highway, Dayton, OH 45435, USAArpan Kumar KarDepartment of Management Studies, Indian Institute of Technology Delhi, Hauz Khas, New Delhi, IndiaAbdullah M. BaabdullahDepartment of Management Information Systems, Faculty of Economics and Administration, King Abdulaziz University, Jeddah, Saudi ArabiaAlex KoohangMiddle Georgia State CollegeVishnupriya RaghavanClient Advisory and Transformation, Stackroute, NIIT Limited, IndiaManju AhujaDepartment of Information Systems, Analytics and Operations, College of Business, University of Louisville, USAHanaa AlbannaNorthumbria University London, UKMousa Ahmad AlbashrawiIRC-FDE, KFUPM, Saudi Arabia, ISOM, KFUPM Business School, KFUPM, Saudi ArabiaAdil S. Al-BusaidiDepartment of Business Communication, Sultan Qaboos University, OmanJanarthanan BalakrishnanDepartment of Management Studies, National Institute of Technology, Tiruchirappalli, IndiaYves BarletteMontpellier Business School (MBS), Montpellier, FranceSriparna BasuFORE School of Management, New Delhi, IndiaIndranil BoseIndian Institute of Management Ahmedabad, Vastrapur, Ahmedabad 380015, IndiaLaurence BrooksInformation School, University of Sheffield, UKDimitrios BuhalisBournemouth University Business School, Poole, UKLemuria CarterSchool of Information Systems and Technology Management, University of New South Wales, Sydney, AustraliaSoumyadeb ChowdhuryTBS - Toulouse Business School (20 boulevard Lascrosses - BP 7010 - 31068 Toulouse Cedex 7 - France)Tom CrickDepartment of Education & Childhood Studies, Swansea University, Swansea, United KingdomScott W. Cunninghamav Henley Business School, University of Reading, Henley-on-Thames, Oxfordshire, UKGareth H. DaviesSchool of Management, Swansea University, Swansea, UKRobert M. DavisonDepartment of Marketing and Marketing Management, Faculty of Economics and Business, University of Zaragoza, Zaragoza, SpainRahul DéUniversity of Bristol Business School, University of Bristol, BS8 1SD, UKDenis Dennehyao Bournemouth University Business School, Bournemouth University, UKYanqing DuanCollege of Charleston, School of Business, USARameshwar DubeyGroupe Sup de Co Montpellier (GSCM) - Montpellier Business School (France)Rohita DwivediDepartment of Management, Symbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University), Pune, Maharashtra, IndiaJohn S. EdwardsFriedrich-Alexander University Erlangen-Nuremberg, GermanyCarlos Flaviánav Henley Business School, University of Reading, Henley-on-Thames, Oxfordshire, UKRobin GauldFriedrich-Alexander University Erlangen-Nuremberg, GermanyVarun GroverDistinguished Professor and George & Boyce Billingsley Endowed Chair of Information Systems, IS Doctoral Program, Walton College of Business, University of Arkansas, Room 216, Fayetteville, AR 72703, USAMei‐Chih HuDepartment of Information Systems, Analytics and Operations, College of Business, University of Louisville, USAMarijn JanssenFaculty of Technology, Policy and Management, Delft University of Technology, the NetherlandsPaul JonesCollege of Charleston, School of Business, USAIris JunglasCollege of Charleston, School of Business, USASangeeta KhoranaCollege of Charleston, School of Business, USASascha KrausOtago Business School, Co-Director, Centre for Health Systems and Technology, University of Otago, Dunedin, New ZealandKai R. Larsenat School of Management, Swansea University Bay Campus, Swansea, SA1 8EN Wales, UKPaul LatreilleFriedrich-Alexander University Erlangen-Nuremberg, GermanySven LaumerCollege of Charleston, School of Business, USATegwen MalikDivision of Nursing, Midwifery and Social Work, School of Health Sciences, The University of Manchester, Manchester, United KingdomAbbas Mardaniav Henley Business School, University of Reading, Henley-on-Thames, Oxfordshire, UKMarcello Marianiao Bournemouth University Business School, Bournemouth University, UKSunil MithasFriedrich-Alexander University Erlangen-Nuremberg, GermanyEmmanuel Mogajiaz Management Science and Information Systems, Spears School of Business, Oklahoma State University, Stillwater, OK 74078, USAJeretta Horn NordCollege of Charleston, School of Business, USASiobhán O’ConnorDivision of Nursing, Midwifery and Social Work, School of Health Sciences, The University of Manchester, Manchester, United KingdomFevzi OkumusSheffield University Management School, The University of Sheffield, UK as Schöller-Endowed Chair of Information Systems, Institute of Information Systems Nürnberg, School of Business, Economics and Society,Margherita PaganiSKEMA Business School (Campus Sophia Antipolis 60 rue Dostoïevski 06902 Sophia Antipolis - France)Neeraj PandeyFree University of Bozen-Bolzano, Italy &Savvas Papagiannidisao Bournemouth University Business School, Bournemouth University, UKIlias O. PappasUniversity of Johannesburg, South AfricaNishith Pathakao Bournemouth University Business School, Bournemouth University, UKJan Pries‐HejeDepartment of Management Studies, National Institute of Technology, Tiruchirappalli, IndiaRamakrishnan Ramanao Bournemouth University Business School, Bournemouth University, UKNripendra P. Ranaao Bournemouth University Business School, Bournemouth University, UKSven‐Volker RehmHumanis - Hommes et management en société / Humans and management in society (EM Strasbourg, 61 avenue de la Forêt Noire 67085 Strasbourg Cedex - France)Samuel Ribeiro‐Navarreteav Henley Business School, University of Reading, Henley-on-Thames, Oxfordshire, UKAlexander Richterao Bournemouth University Business School, Bournemouth University, UKFrantz RoweLEMNA - Laboratoire d'économie et de management de Nantes Atlantique (Chemin de la Censive du Tertre - Bâtiment Erdre - BP 52231 - 44322 NANTES Cedex 3 - FRANCE - France)Suprateek Sarkerat School of Management, Swansea University Bay Campus, Swansea, SA1 8EN Wales, UKBernd Carsten StahlDepartment of Marketing and Marketing Management, Faculty of Economics and Business, University of Zaragoza, Zaragoza, SpainManoj Tiwariau Business School, Worcester Polytechnic Institute, Worcester, MA 01609-2280, USAWil van der Aalstau Business School, Worcester Polytechnic Institute, Worcester, MA 01609-2280, USAViswanath VenkateshSchool of Management, Swansea University, United KingdomGiampaolo VigliaDigital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, Bay Campus, Fabian Bay, Swansea, Wales, UKMichael WadeMontpellier Business School, Montpellier, FrancePaul WaltonFaculty of Technology, Policy and Management, Delft University of Technology, the NetherlandsJochen WirtzCollege of Charleston, School of Business, USARyan WrightCollege of Charleston, School of Business, USA

2023en

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Annotatsiya

Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impacts for organisations, society, and individuals. Offering multi-disciplinary insight into some of these, this article brings together 43 contributions from experts in fields such as computer science, marketing, information systems, education, policy, hospitality and tourism, management, publishing, and nursing. The contributors acknowledge ChatGPT’s capabilities to enhance productivity and suggest that it is likely to offer significant gains in the banking, hospitality and tourism, and information technology industries, and enhance business activities, such as management and marketing. Nevertheless, they also consider its limitations, disruptions to practices, threats to privacy and security, and consequences of biases, misuse, and misinformation. However, opinion is split on whether ChatGPT’s use should be restricted or legislated. Drawing on these contributions, the article identifies questions requiring further research across three thematic areas: knowledge, transparency, and ethics; digital transformation of organisations and societies; and teaching, learning, and scholarly research. The avenues for further research include: identifying skills, resources, and capabilities needed to handle generative AI; examining biases of generative AI attributable to training datasets and processes; exploring business and societal contexts best suited for generative AI implementation; determining optimal combinations of human and generative AI for various tasks; identifying ways to assess accuracy of text produced by generative AI; and uncovering the ethical and legal issues in using generative AI across different contexts.

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DOI: 10.1016/j.ijinfomgt.2023.102642

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