Jochen Wirtz

4 ta ish

National University of Singapore

1. Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

   Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes +70

   MaqolaOAOchiq kirish202313 iqtibos

   ABIABI:AkademIndex/2026.other.030767

2. Metaverse marketing: How the metaverse will shape the future of consumer research and practice

   Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang +25

   MaqolaOAOchiq kirish20227 iqtibos

   ABIABI:AkademIndex/2026.other.004562

3. Corporate Digital Responsibility in Service Firms and Their Ecosystems

   Jochen Wirtz, Werner H. Kunz, Nicole Hartley +1

   MaqolaOAOchiq kirish20223 iqtibos

   ABIABI:AkademIndex/2026.other.004557

4. ChatGPT and service: opportunities, challenges, and research directions

   Μαριάννα Σιγάλα, Keng‐Boon Ooi, Garry Wei-Han Tan +8

   MaqolaOAOchiq kirish20241 iqtibos

   ABIABI:AkademIndex/2026.other.791747