Marketing survey research best practices: evidence and recommendations from a review of JAMS articles
John HullandTerry College of Business, University of Georgia, 104 Brooks Hall, Athens, GA, 30602, USAHans BaumgartnerSmeal College of Business, Penn State University, State College, PA, USAKeith Marion SmithD’Amore-McKim School of Business, Northeastern University, Boston, MA, USA
2017en
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