John Hulland

3 ta ish

University of Georgia

1. Use of partial least squares (PLS) in strategic management research: a review of four recent studies

   John Hulland

   Sharh maqola19999 iqtibos

   ABIABI:AkademIndex/2026.other.055622

2. Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

   John Hulland, Hans Baumgartner, Keith Marion Smith

   Sharh maqola20173 iqtibos

   ABIABI:AkademIndex/2026.other.210754

3. The future of technology and marketing: a multidisciplinary perspective

   Dhruv Grewal, John Hulland, Praveen K. Kopalle +1

   Maqola20192 iqtibos

   ABIABI:AkademIndex/2026.other.388419