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Ish: The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment
Immersive time (ImT): Conceptualizing time spent in the metaverse
Emmanuel Mogaji, Jochen Wirtz, Russell W. Belk +1
Maqola20233 iqtibosABIMetaverse – the new marketing universe
Svend Hollensen, Philip Kotler, Marc Oliver Opresnik
Maqola20222 iqtibosABIDigital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens
Annamma Joy, Ying Zhu, Camilo Peña +1
Maqola20222 iqtibosABIPast, present, and future of virtual tourism-a literature review
Sanjeev Verma, Lekha Warrier, Brajesh Bolia +1
Maqola20222 iqtibosABIThe impact of big data on firm performance in hotel industry
Elaheh Yadegaridehkordi, Mehrbakhsh Nilashi, Liyana Shuib +4
Maqola20192 iqtibosABIDecentralized Governance of Digital Platforms
Yan Chen, Jack I. Richter, Pankaj C. Patel
Maqola20202 iqtibosABI