Maqola

The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

Rabab Ali AbumallohDepartment of Computer Science and Engineering, Qatar University, Doha, 2713, QatarMehrbakhsh NilashiCentre for Global Sustainability Studies (CGSS), Universiti Sains Malaysia, 11800, Penang, MalaysiaKeng‐Boon OoiCollege of Management, Chang Jung Christian University, Tainan City, TaiwanGarry Wei‐Han TanCollege of Business Administration, Adamson University, Manila, PhilippinesTat‐Huei ChamTashkent State University of Economics, Tashkent, UzbekistanYogesh K. DwivediDigital Futures for Sustainable Business and Society Research Group, School of Management, Swansea University, Bay Campus, Fabian Bay, Swansea, Wales, UKLaurie HughesDigital Futures for Sustainable Business andSociety Research Group, School of Management, Swansea University, Bay Campus, Fabian Bay, Swansea, Wales, UK

Annals of Operations Researchjournal2023en

ABI

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Mavzular

Virtual Reality Applications and Impacts Consumer Retail Behavior Studies Technology Adoption and User Behaviour

Identifikatorlar

DOI: 10.1007/s10479-023-05608-8

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