Ushbu ishga iqtibos qilgan ishlar

2 ta ish

Ish: The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment

1. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   MaqolaDigital Marketing and Social MediaBritish Food Journal20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.002300

2. BREAKING THE VIRTUAL WALL: WHY BUSINESSES RESIST METAVERSE IN THE RETAIL INDUSTRY?

   Li Wan, Tat‐Huei Cham, Yanyan Zhang +2

   MaqolaImpact of AI and Big Data on Business and SocietyInternational Journal of Business and Society20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.003016