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Cognitive and affective appraisal of online impulse buying: a multi-mediation approach

R. S. ChatterjeeFaculty of Business and Management, UCSI University, Kuala Lumpur, MalaysiaIrfan HameedFaculty of Business and Management, UCSI University, Kuala Lumpur, MalaysiaTat‐Huei ChamUCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia

Journal of Marketing Analyticsjournal2024en

ABI

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Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Technology Adoption and User Behaviour

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DOI: 10.1057/s41270-024-00338-7

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