Consumer Behavior in Brand Consumption and Identification

91 ta ish

A systematic mapping study of using artificial intelligence and data analysis in digital marketing: Revealing the state of the art
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Application of analytical hierarchy process model in selecting an appropriate digital marketing communication technology: A case study of a textile company
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TIKUV-TRIKOTAJ KORXONALARINING BREND JOZIBADORLIGINI MARKETING STRATEGIYALARI ASOSIDA OSHIRISH
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Twenty‐five years of consumer vulnerability research: Critical insights and future directions
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Marketing analytics: The bridge between customer psychology and marketing decision‐making
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Is face and information availability important in green purchasing among young consumers?
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The Dual Commerce Model of the Metaverse: Concert Economy and Fashion Economy as Structural Complements
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Sustainable Textile Exports: Real-time Decision Making through Information Extraction for Green Strategy Optimization
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Analysis of the Most Common Mass Communication Tools of Marketing Communication Respecting the Criteria of Sustainability Within Tourism Industry
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Glamour Camping: A Bibliometric Study and Future Research Direction
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Does country-of-origin matter in the era of globalisation? Evidence from cross sectional data in Uzbekistan
Farhod Karimov, Jaafar El‐Murad
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Digital Marketing and Smart Technology Marketing Systems as the Future of Metaverse
Abdulaziz Aliev, Djavlonbek Kadirov
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Experiential tourism – role and application of micro-targeting in enhancing customer experience, engagement and loyalty
Prashant Chaudhary, Prabha Kiran, Nilesh Kate +1
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ABI
CONCEPTUALIZING ADVERTISING RESEARCHES OF MEASURING ADVERTISING EFFECTIVENESS
Nafosat Sharopova
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Driving forces of social media and its impact on tourists’ destination decisions: a uses and gratification theory
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Reassessing customer trust and privacy concerns in omnichannel customer experience
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Context Aware Eco Marketing in Textile Export Expansion
Charos Nosirova
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ABI
Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector
Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1
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How Do Memorable Experiences Influence Wellness Tourist Satisfaction? Insights From User‐Generated Content and Machine Learning
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Clothing Brands’ Sustainability Practices: A Bibliometric Approach
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Labels are a Type of Advertising
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The Influence Of Store Characteristics On Consumers’ Impulse Buying Behaviour
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Green Marketing Strategies: Theoretical Approach
Bilal Eneizan, Akram Mohamad Alhamad, Mohd Zukime Bin.Mat Junoh +1
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