Consumer Behavior in Brand Consumption and Identification

91 ta ish

Feeding the Campus Craze: Unpacking the Influencers on University Students’ Fast-Food Delivery Choices——An In-Depth Qualitative Exploration
Daniel Edem Adzovie, Abdul Bashiru Jibril, Rita Holm Adzovie
MaqolaConsumer Behavior in Brand Consumption and IdentificationJournal of Intelligent Communication20240 iqtibos
ABI
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2
MaqolaConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 iqtibos
ABI
Impact of digital marketing in tourism industry: A data driven marketing analytics approach.
Maksud Kurolov, Sanjar Sobirjonov, Akbar Jumayev
MaqolaDigital Marketing and Social Media20240 iqtibos
ABI
U-shaped relationship between eco-marketing and ESG in environmental sustainability
Davronova Zilola G’ulomovna
MaqolaEnvironmental Sustainability in BusinessE3S Web of Conferences20240 iqtibos
ABI
Marketing effect to the consumer psychology: Singapore experience
Yulduzkhon Abdullaeva
MaqolaConsumer Behavior in Brand Consumption and Identification20240 iqtibos
ABI
Study of Factors Forming Loyalty to Influencers
Aleks S. Krasnov, Shakhnoza Jasurovna Ergashkhodjaeva
BobDigital Marketing and Social MediaLecture notes in networks and systems20240 iqtibos
ABI
Exploring the green purchase intention-behavior gap among South African millennials using an expanded planned behavior model
Boitumelo Mabaso, Christian Nedu Osakwe, Abdul Bashiru Jibril
MaqolaEnvironmental Sustainability in BusinessCogent Business & Management20250 iqtibos
ABI
From Credibility to Advocacy: An <scp>SOR</scp> Model of Consumer Engagement and Authenticity in Functional Foods and Beverages Market
Manabhanjan Sahu, Furquan Uddin, Md Billal Hossain
MaqolaDigital Marketing and Social MediaThunderbird International Business Review20250 iqtibos
ABI
How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study
Mei Kei Leong, Kian Yeik Koay
MaqolaEnvironmental Sustainability in BusinessActa Psychologica20250 iqtibos
ABI
Overtourism and Social Media: The Impact of Social Media Attachment on Tourists’ Decision-Making Behaviour
Nurul Dafiqah Kamarulzaman, Mohd Hafiz Hanafiah‬, Nadia Hanin Nazlan +1
MaqolaDigital Marketing and Social MediaTourism Planning & Development20250 iqtibos
ABI
From attitude to action: examining the factors affecting sustainable purchasing behavior in Generation Z with an emphasis on environmental responsibility
Davood Ghorbanzadeh, Mohammad Ahmar Khan, Maritza Lucia Vaca-Cárdenas +3
MaqolaEnvironmental Sustainability in BusinessEnvironment Development and Sustainability20250 iqtibos
ABI
Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand
Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1
MaqolaDigital Marketing and Social MediaBritish Food Journal20250 iqtibos
ABI
Religious sensitivity in controversial advertising: A comparative study of consumer behavior in Pakistan and Hungary
Qurat Ul Ain, Shahid Rasool, Muhammad Zeshan +1
MaqolaHalal products and consumer behaviorJournal of Retailing and Consumer Services20250 iqtibos
ABI
WAYS TO IMPROVE THE EFFICIENCY OF USING INNOVATIVE MARKETING STRATEGIES IN RETAIL ENTERPRISES
Safarov Bakhtiyor Dzhurakulovich, Kodirova Zulhumor Namazovna, Rakhmonova Zilola
MaqolaConsumer Retail Behavior StudiesInnovation Science and Technology20250 iqtibos
ABI
WAYS OF DEVELOPING BRANDING PROCESS IN HIGHER EDUCATIONAL INSTITUTIONS
Shakirova Dilfuza Tulkunovna
MaqolaConsumer Behavior in Brand Consumption and IdentificationInnovation Science and Technology20250 iqtibos
ABI
The Role of Advertising In Hotel Industry
Bekzodjon Oblakulov, Sardor Kuvandikov
MaqolaMarketing and Advertising StrategiesAcademia Open20250 iqtibos
ABI
Sustainable Development and Consumer Preferences in Glamping Tourism: A Comprehensive Analysis
Raxmatov Ziyodullo Nosirovich, Umarova Dilfuza Raxmatulla Kizi, Tuychiyev Anvarjon Muxtorjonovich +2
MaqolaDiverse Aspects of Tourism ResearchThe American Journal of Management and Economics Innovations20250 iqtibos
ABI
Distinctive Features Of Advertising Discourse
Kamola Yusupova
MaqolaConsumer Behavior in Brand Consumption and IdentificationAmerican Journal Of Philological Sciences20250 iqtibos
ABI
Linguistic features of advertising videos created in Spanish language
Saidova Nilufar Abdusalomovna
MaqolaAdvertising and Communication StudiesUniversal Teaching and Learning Journal20250 iqtibos
ABI
Causal Attribution in Digital Marketing: Integrating Media Mix Modeling with Experimentation and Path Analytics
Gulsara Ostonakulova, Sitora Odilova, Sayyora ISMAILOVA
MaqolaConsumer Market Behavior and Pricing20250 iqtibos
ABI
Decision Support Framework for Educational Institution Brand Positioning and Competitive Advantage
Nozima Zufarova, Дилдор Пўлатова, Akmal Zufarov +2
MaqolaCorporate Identity and Reputation20250 iqtibos
ABI
Transforming Retail
Dinesh Nilkant, Hemanth Kumar S, Prabha Kiran +1
BobConsumer Retail Behavior StudiesAdvances in marketing, customer relationship management, and e-services book series20250 iqtibos
ABI
Social Media Advertising as a Marketing Tool
Leena Jenefa, M. Jayakumar, C. N. Vidya Lakshmi +3
BobDigital Marketing and Social Media20250 iqtibos
ABI
The Psychology of Pet-Driven Consumer Behavior
Gautam Shivaraj, Muralimohan Gurusamy, Sayantani Ghosh +3
BobConsumer Behavior in Brand Consumption and Identification20250 iqtibos
ABI
Herd Behavior in Supermarket Customers: Evidence from a Survey Study
Nilufar Bozorova, Jim Frucci
PreprintConsumer Behavior in Brand Consumption and IdentificationSSRN Electronic Journal20250 iqtibos
ABI