Davood Ghorbanzadeh
7 ta ish
Islamic Azad University Of Tehran North Branch
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2
MaqolaConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 iqtibosABIFrom attitude to action: examining the factors affecting sustainable purchasing behavior in Generation Z with an emphasis on environmental responsibility
Davood Ghorbanzadeh, Mohammad Ahmar Khan, Maritza Lucia Vaca-Cárdenas +3
MaqolaEnvironmental Sustainability in BusinessEnvironment Development and Sustainability20250 iqtibosABI