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Overtourism and Social Media: The Impact of Social Media Attachment on Tourists’ Decision-Making Behaviour

Nurul Dafiqah KamarulzamanMinistry of Higher EducationMohd Hafiz Hanafiah‬Universiti Teknologi MARANadia Hanin NazlanUniversiti Teknologi MARATat‐Huei ChamSwinburne University of Technology Sarawak Campus

Tourism Planning & Developmentjournal2025en

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Digital Marketing and Social Media Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification

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DOI: 10.1080/21568316.2025.2534904

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