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Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

Muhammad ImranShaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, PakistanMuddasar Ghani KhwajaKeele Business School, Keele University, Newcastle under Lyme, UKAmir Zaib AbbasiIRC for Finance and Digital Economy, KFUPM Business School, King Fahd University of Petroleum & Minerals, Dhahran, Saudi ArabiaAthar HameedSchool of Business and Economics, Westminster International University, Tashkent, Uzbekistan

Tourism, hospitality & event managementbook series2024en

ABI

Annotatsiya

Annotatsiya mavjud emas.

Mavzular

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty

Identifikatorlar

DOI: 10.1007/978-3-031-59535-6_15

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