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99 ta ish

Ish: Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

  1. Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

    Claes Fornell, David F. Larcker

    Maqola198116 iqtibos
    ABI

  2. Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context

    Muddasar Ghani Khwaja, Saqib Mahmood, Umer Zaman

    Maqola20206 iqtibos
    ABI

  3. Electronic word of mouth on social media websites: role of social capital theory, self-determination theory, and altruism

    Saqib Mahmood, Muddasar Ghani Khwaja, Ahmad Jusoh

    Maqola20196 iqtibos
    ABI

  4. Can Narrative Advertisement and eWOM Influence Generation Z Purchase Intentions?

    Sidra Tabassum, Muddasar Ghani Khwaja, Umer Zaman

    Maqola20206 iqtibos
    ABI

  5. Brand image as the competitive edge for hospitals in medical tourism

    Tat‐Huei Cham, Boon Liat Cheng, Mei Peng Low +1

    Maqola20205 iqtibos
    ABI

  6. Linking Regenerative Travel and Residents’ Support for Tourism Development in Kaua’i Island (Hawaii): Moderating-Mediating Effects of Travel-Shaming and Foreign Tourist Attractiveness

    Umer Zaman, Murat Aktan, Jerome Agrusa +1

    Maqola20225 iqtibos
    ABI

  7. Does Electronic word-of-mouth (eWOM) on Social Media leads to Information Adoption? Empirical Evidence from the Emerging Markets!

    Muddasar Ghani Khwaja, Prof. Dr. Ahmad Jusoh, Prof. Dr. Khalil Md Nor

    Maqola20195 iqtibos
    ABI

  8. Mores of the customer base for ecotourism industry: Development and validation of a new measurement scale

    Shahid Bashir, Muddasar Ghani Khwaja, Asif Mahmood

    Maqola20214 iqtibos
    ABI

  9. Can Post-Vaccine ‘Vaxication’ Rejuvenate Global Tourism? Nexus between COVID-19 Branded Destination Safety, Travel Shaming, Incentives and the Rise of Vaxication Travel

    Umer Zaman, Murat Aktan, Mahwish Anjam +3

    Maqola20214 iqtibos
    ABI

  10. Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

    Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting +4

    Maqola20224 iqtibos
    ABI

  11. Time Flies When You are Having Fun: The Mediating Effects of Project Opportunity Management in the Relationship Between Project Leaders’ Self-Efficacy and Multidimensional Project Success

    Umer Zaman, Leila Moslemi Naeni, Noor ul Huda +1

    Maqola20224 iqtibos
    ABI

  12. Are digital influencers social change catalysts Empirical findings from the online apparel industry

    Muddasar Ghani Khwaja, Umer Zaman, Athar Hameed Butt

    Maqola20224 iqtibos
    ABI

  13. Extension of planned behavioral theory to consumer behaviors in green hotel

    Shahid Bashir, Muddasar Ghani Khwaja, Jamshid Ali Turi +1

    Maqola20194 iqtibos
    ABI

  14. The Bridge at the End of the World: Linking Expat’s Pandemic Fatigue, Travel FOMO, Destination Crisis Marketing, and Vaxication for “Greatest of All Trips”

    Umer Zaman, Stuart J. Barnes, Saba Abbasi +3

    Maqola20223 iqtibos
    ABI

  15. The effect of co-creation experience on outcome variable

    Elaine F. Mathis, Hyelin Kim, Muzaffer Uysal +2

    Maqola20163 iqtibos
    ABI

  16. Customer engagement: the construct, antecedents, and consequences

    Anita Pansari, Vikas Kumar

    Maqola20163 iqtibos
    ABI

  17. A higher-order model of consumer brand engagement and its impact on loyalty intentions

    Abhishek Dwivedi

    Maqola20153 iqtibos
    ABI

  18. THE IMPACTS OF QUALITY MANAGEMENT ON CUSTOMER FOCUS IN THE BEVERAGES INDUSTRY

    Muddasar Ghani Khwaja, Saqib Mahmood, Ahmad Jusoh

    Maqola20203 iqtibos
    ABI

  19. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

    Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie

    Maqola20143 iqtibos
    ABI

  20. Does online social presence lead to purchase intentions

    Muddasar Ghani Khwaja, Ahmad Jusoh, Khalil Md Nor

    Maqola20192 iqtibos
    ABI

  21. The impact of benevolent human resource management attributions on employees’ general work stress, with the mediating influence of gratitude

    Athar Hameed, Muddasar Ghani Khwaja

    MaqolaJob Satisfaction and Organizational BehaviorJournal of General Management20222 iqtibos
    ABI

  22. Configuring optimal contextual performance and task performance in offshore business processing organizations

    Athar Hameed, Muddasar Ghani Khwaja, Umer Zaman

    MaqolaJob Satisfaction and Organizational BehaviorBusiness Process Management Journal20232 iqtibos
    ABI

  23. Smart hospitality—Interconnectivity and interoperability towards an ecosystem

    Dimitrios Buhalis, Rosanna Leung

    Maqola20172 iqtibos
    ABI

  24. Customer engagement behaviours in social media: capturing innovation opportunities

    Jamie Carlson, Mohammad M. Rahman, Ranjit Voola +1

    Maqola20182 iqtibos
    ABI

  25. What makes followers loyal? The role of influencer interactivity in building influencer brand equity

    Sung-Hee Jun, Jisu Yi

    Maqola20202 iqtibos
    ABI