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99 ta ish

Ish: Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

  1. Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust

    Ming-Way Li, Hsiu-Yu Teng, Chien-Yu Chen

    Maqola20202 iqtibos
    ABI

  2. Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)

    Kashif Farhat, Sany Sanuri Mohd Mokhtar, Salniza Salleh

    Maqola20202 iqtibos
    ABI

  3. Effect of apparel brands’ sustainability efforts on consumers’ brand loyalty

    Mijeong Noh, Kim K. P. Johnson

    Maqola20192 iqtibos
    ABI

  4. How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

    Oriol Iglesias, Stefan Marković, Josep Rialp Criado

    Maqola20182 iqtibos
    ABI

  5. Sarlavhasiz

    Boshqa2 iqtibos
    ABI

  6. Advanced Issues in Partial Least Squares Structural Equation Modeling

    Joe F. Hair, Marko Sarstedt, Christian M. Ringle +1

    Kitob20172 iqtibos
    ABI

  7. Assessing the determinants of internet banking adoption intentions: A social cognitive theory perspective

    Henry Boateng, Diyawu Rahman Adam, Abednego Feehi Okoe +1

    Maqola20162 iqtibos
    ABI

  8. The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees

    Simon Hudson, Martin S. Roth, Thomas J. Madden +1

    Maqola20142 iqtibos
    ABI

  9. Customer Engagement: Exploring Customer Relationships Beyond Purchase

    Shiri D. Vivek, Sharon E. Beatty, Robert M. Morgan

    Maqola20122 iqtibos
    ABI

  10. Customer Engagement

    Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić +1

    Maqola20112 iqtibos
    ABI

  11. The Mediation Myth

    Rex B. Kline

    Maqola20152 iqtibos
    ABI

  12. Sarlavhasiz

    Boshqa1 iqtibos
    ABI

  13. Sarlavhasiz

    Boshqa1 iqtibos
    ABI

  14. Sarlavhasiz

    Boshqa1 iqtibos
    ABI

  15. Sarlavhasiz

    Boshqa1 iqtibos
    ABI

  16. Sarlavhasiz

    Boshqa1 iqtibos
    ABI

  17. Sarlavhasiz

    Boshqa1 iqtibos
    ABI

  18. Sarlavhasiz

    Boshqa1 iqtibos
    ABI

  19. Sarlavhasiz

    Boshqa1 iqtibos
    ABI

  20. Sarlavhasiz

    Boshqa1 iqtibos
    ABI

  21. Sarlavhasiz

    Boshqa1 iqtibos
    ABI

  22. Sarlavhasiz

    Boshqa1 iqtibos
    ABI

  23. Sarlavhasiz

    Boshqa1 iqtibos
    ABI

  24. Sarlavhasiz

    Boshqa1 iqtibos
    ABI

  25. Sarlavhasiz

    Boshqa1 iqtibos
    ABI