Maqola

Customer engagement: the construct, antecedents, and consequences

Anita PansariCenter for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University, 3348 Peachtree Rd, NE, Suite 204, Atlanta, GA, 30326, USAVikas KumarCenter for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University, 3348 Peachtree Rd, NE, Suite 204, Atlanta, GA, 30326, USA

2016en

ABI

Annotatsiya

Annotatsiya mavjud emas.

Identifikatorlar

DOI: 10.1007/s11747-016-0485-6

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