Ushbu ishga iqtibos qilgan ishlar

3 ta ish

Ish: Customer engagement: the construct, antecedents, and consequences

1. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   BobDigital Marketing and Social MediaTourism, hospitality & event management20241 iqtibos

   ABIABI:AkademIndex/openalex/2024.chapter.000106

2. The intangible values of live streaming and their effect on audience engagement

   Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

   MaqolaDigital Marketing and Social MediaJournal of Marketing Analytics20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000452

3. Seeing Is Believing: The Role of Visual Content in Shaping Tourist Engagement and Attachment

   Shahid Rasool, Catherine Prentice, Muhammad Zeshan +1

   MaqolaDiverse Aspects of Tourism ResearchInternational Journal of Tourism Research20260 iqtibos

   ABIABI:AkademIndex/openalex/2026.article.001175