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87 ta ish

Ish: Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence

  1. When to use and how to report the results of PLS-SEM

    Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt +1

    Maqola201853 iqtibos
    ABI

  2. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

    Claes Fornell, David F. Larcker

    Maqola198121 iqtibos
    ABI

  3. Understanding Customer Experience Throughout the Customer Journey

    Katherine N. Lemon, Peter C. Verhoef

    Maqola20167 iqtibos
    ABI

  4. What Reviewers Should Expect from Authors Regarding Common Method Bias in Organizational Research

    James M. Conway, Charles E. Lance

    Maqola20105 iqtibos
    ABI

  5. Toward a More Robust Theory and Measure of Social Presence: Review and Suggested Criteria

    Frank Biocca, Chad Harms, Judee K. Burgoon

    Maqola20034 iqtibos
    ABI

  6. Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

    Abhishek Dwivedi, Tahmid Nayeem, Feisal Murshed

    Maqola20183 iqtibos
    ABI

  7. Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

    J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello

    Maqola20093 iqtibos
    ABI

  8. Social presence, trust, and social commerce purchase intention: An empirical research

    Baozhou Lu, Weiguo Fan, Mi Zhou

    Maqola20153 iqtibos
    ABI

  9. Customer experience management: toward implementing an evolving marketing concept

    Christian Homburg, Danijel Jozić, Christina Kuehnl

    Maqola20153 iqtibos
    ABI

  10. How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory

    Junlan Ming, Zeng Jianqiu, Muhammad Bilal +2

    Maqola20212 iqtibos
    ABI

  11. Virtual reality presence as a preamble of tourism experience: The role of mental imagery

    Vanja Bogicevic, Soobin Seo, Jay Kandampully +2

    Maqola20192 iqtibos
    ABI

  12. The future of social media in marketing

    Gil Appel, Lauren Grewal, Rhonda Hadi +1

    Maqola20192 iqtibos
    ABI

  13. Brand authenticity: model development and empirical testing

    Mike Schallehn, Christoph Burmann, Nicola Riley

    Maqola20142 iqtibos
    ABI

  14. Design aesthetics leading to m-loyalty in mobile commerce

    Dianne Cyr, Milena Head, Alex Ivanov

    Maqola20062 iqtibos
    ABI

  15. How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

    Oriol Iglesias, Stefan Marković, Josep Rialp Criado

    Maqola20182 iqtibos
    ABI

  16. How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust

    Waqar Nadeem, Amir Hossein Amir Khani, Carsten D. Schultz +3

    Maqola20202 iqtibos
    ABI

  17. How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue

    Wan‐Hsiu Sunny Tsai, Yü Liu, Ching‐Hua Chuan

    Maqola20212 iqtibos
    ABI

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    ABI