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Analysis of How Artificial Intelligence and Machine Learning are Employed in the Field of Marketing

Ilyоs AbdullayevDepartment of Business and Management, Urgench State University, Urgench, UzbekistanElena LjubimovaDepartment of Mathematics and Applied Computer Science of Elabuga Institute, Kazan Federal University, Kazan, RussiaSvetlana N. SychaninaDepartment of Management, Kuban State Agrarian University Named After I.T. Trubilin, Krasnodar, RussiaE. Laxmi LydiaDepartment of Information Technology, VR Siddhartha Engineering College(A), Siddhartha Academy of Higher Education (Deemed to be University), Vijayawada, 520007, IndiaK. Vijaya KumarDepartment of Computer Science and Engineering, GITAM School of Technology, GITAM (Deemed to Be University), Visakhapatnam Campus, Visakhapatnam, India

Lecture notes in networks and systemsbook series2024en

ABI

Annotatsiya

Annotatsiya mavjud emas.

Mavzular

Digital Marketing and Social Media Big Data and Business Intelligence AI in Service Interactions

Identifikatorlar

DOI: 10.1007/978-981-97-8666-4_26

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