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Ish: Social Media Advertising as a Marketing Tool
Social media: The new hybrid element of the promotion mix
W. Glynn Mangold, David J. Faulds
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Amit Bhatnagar, Sanjog Misra, Hengyi Rao
Maqola20002 iqtibosABISocial media and consumer engagement: a review and research agenda
Victor A. Barger, James W. Peltier, Don E. Schultz
Sharh maqola20162 iqtibosABI