Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
Bruno GodeyNEOMA Business School, 1 rue du Maréchal Juin, BP 215, 76825 Mont Saint Aignan cedex, FranceAikaterini ManthiouNEOMA Business School, 1 rue du Maréchal Juin, BP 215, 76825 Mont Saint Aignan cedex, FranceDaniele PederzoliNEOMA Business School, 1 rue du Maréchal Juin, BP 215, 76825 Mont Saint Aignan cedex, FranceJoonas RokkaEM LYON Business School, 23 Avenue Guy de Collongue, 69130 Écully, FranceGaetano AielloUniversity of Florence, Dipartimento di Scienze Aziendali, Edificio D6, Terzo piano, Stanza n. 60, Via delle Pandette 9, 50127 Firenze, ItalyRaffaele DonvitoUniversity of Florence, Dipartimento di Scienze Aziendali, Edificio D6, Terzo piano, Stanza n. 60, Via delle Pandette 9, 50127 Firenze, ItalyRahul SinghBirla Institute of Management Technology, 5, Knowledge Park-II Greater Noida, National Capital Region, UP 201 306, India
2016en
ABI
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