Ushbu ishga iqtibos qilgan ishlar

4 ta ish

Ish: Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

1. Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

   Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman +3

   MaqolaDigital Marketing and Social MediaCogent Business & Management20230 iqtibos

   ABIABI:AkademIndex/openalex/2023.article.000273

2. Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

   Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1

   MaqolaDigital Marketing and Social MediaBritish Food Journal20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.002300

3. THE ROLE OF SOCIAL MEDIA MARKETING AND BRAND MANAGEMENT IN GLOBAL MARKETING

   Tangatarova Shahrizada

   MaqolaDigital Marketing and Social MediaSciental Journal of Education Humanities and Social Sciences20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.article.005856

4. Social Media Advertising as a Marketing Tool

   Leena Jenefa, M. Jayakumar, C. N. Vidya Lakshmi +3

   BobDigital Marketing and Social Media20250 iqtibos

   ABIABI:AkademIndex/openalex/2025.chapter.000167